Argentina · Expansión
Expansion simulator
From static Excel to boardroom mode: live country-expansion scenarios.
- Role
- Strategist · Builder
- Stack
- Google Apps Script · Sheets · Modelado financiero

ContextArgentina · ExpansiónOutcomeComparable scenarios, live
01
The problem
Entering a new country means million-dollar decisions on volatile assumptions —fleet, hubs, headcount, FX. The board needs to see scenarios, not a static Excel nobody understands.
02
The system
A web app that models P&L, fleet, hubs, cash and timeline per scenario, with a boardroom presentation mode. I used it to plan Argentina’s entry bottom-up.
Google Apps ScriptSheetsModelado financiero
SignalSystemDecision
OutcomeComparable scenarios, live
03 · What changed03
What changed
The work had to be felt in the operation.
- 01
Comparable scenarios, live
- 02
Basis of the operating-financial plan
- 03
Assumption governance built in
Do you have a similar operating challenge?