99minutos · Sr. Program Manager, Growth, Data & AI · CDMX
Led Argentina’s market entry from zero and structured a strategic alliance with a local logistics operator. Built the region’s commercial-intelligence systems with Apps Script and AI.
Profile
The bridge between business, data and the product that ships.
My path combines business development, regional expansion and practical AI-tool building.
I don’t come from engineering — I come from the business side. That’s why I build AI that moves a number, not pretty demos, and translate between the boardroom and the product. Today I lead Growth, Data & AI at 99minutos, where I opened Argentina from zero.
Trajectory
2016 → nowStep Digital · Growth Strategy & Co-Founder · LATAM
Co-founded a growth consultancy. GTM and sales for fintech and travel-tech, consultative B2B sales for 5+ clients, and automations that cut manual tasks ~85%.
Mareas Australes · Director de Negocio · Valdivia, Chile
Ran B2B sales and enterprise contracts in the salmon and energy industries, leading a team of 10. Launched a new service line and modernized operations (and built their website).
Subaru · Marketing Product Manager · Santiago
Annual marketing plan with a US$1.8M budget. Launches that beat target by 15%; the Forester won Car of the Year 2018.
HP · Sales Analyst · Santiago
Power BI dashboards, forecasts and executive reporting; support for enterprise tenders with competitive analysis and pricing.
EducationPostgrad Master’s Certifications
Data, Analytics & AI
IE Business School · 2024
Innovation & Entrepreneurship
Universidad Adolfo Ibáñez · 2017
AI Fluency · Anthropic (2026) · Forward · McKinsey (2025)
Scrum Master · AWS GenAI · Google
CommunityStart-Up Chile Innovación UAndes Trendi MWC · Barcelona
Evaluator (several times)
I’ve evaluated startup applications from around the world for one of LATAM’s largest accelerators.
Mentor · Microentrepreneur Journey
I mentored microentrepreneurs in finance, marketing and strategy. The program supported 300 microentrepreneurs.
Creators program
Training in content marketing and personal brand for professionals.
Mobile World Congress
Networking with founders and emerging-tech companies from around the world.